MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) ASSIGNMENT

DEVELOP THE VALUE OFFERING

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Product Planning Efforts
           The efforts behind developing this company Amazon Prime Video will involve having a product plan and a marketing plan for it to be successful. The Amazon Prime Video Company aims at first explaining to its potential clients what it will offer in the market and creating a culture in the company that will help to perceive the product planning as an existing process. Holding meetings frequently to encourage the team behind product development in the company will change the perception, provide more understanding of the strategies and gain proposals from the members in the future when there are. The Amazon Prime Video Company will provide good market research to its team behind its development that elaborates the market gap to sell its service. Thereafter, holding product planning events will help the Amazon Prime Video Company to enhance effective teamwork, update and discuss changes in prices, development of other features, and improving marketing approaches.  Comment by Keith Starcher: Rewrite for clarity. Please read your work out loud to yourself to improve the clarity of your writing. Make it easy for your readers to follow your logic. Comment by Keith Starcher: I am sorry, but you did not answer the assignment prompt correctly. Please study the appropriate concepts in chapter 8 of the textbook, conduct relevant research and rewrite this section for your final paper. I look forward to reading your revision in the final MMIP paper in week eight. Thank you.
Product/Service Life Cycle Stage
           The maturity of the Amazon Prime Video service may lead to a decline in producing and marketing costs. There is a need to identify future possible weaknesses during the product or service planning stage and come up with strategies to implement when the company’s services reach their maturity. Competition and decreased demand from its clients may be the possible cause of losses. To maintain its market position or aim at certain market segments the company needs to improve its service, observe the current trends and be innovative to change to a similar service. Comment by Keith Starcher: You never explained what “stage” this product is actually in. Again…your answer lacks comprehensiveness. Please study these concepts in the textbook, conduct relevant research and rewrite this section. Thank you.

Techniques of Building the Equity of Amazon Prime Video
           To build a brand the Amazon Prime Video Company will first identify the brand which is easily recognized by its clients to create awareness. Elaborate more on the meaning of the company’s brand, how it will help the service to sustain the clients’ needs and explain its psychological and social features. The company will have to improve the clients’ perception towards the brand by building trust with them, provision of quality service, and be innovative enough to sustain specific arise that is not offered by the other competitors in the market. The creation of a profound connection with the customer by engaging them to participate in events and other activities will help them to have a deep psychological bond with the company (Brexendorf and Keller, 2019). Comment by Keith Starcher: What does this sentence mean? Remember that your job is to make it EASY for the reader to understand your arguments. This can only come about with thorough editing. Comment by Keith Starcher: This is a sentence fragment. Sentence fragments are groups of words that look like sentences but are not. To be a sentence, groups of words need to have at least one independent clause. An independent clause is any group of words that contain both a subject and a verb and can stand on its own. https://owl.english.purdue.edu/exercises/5/18/38 Comment by Keith Starcher: What is “specific arise?” I am having difficulty understanding your arguments. Take advantage of the Writing Help Resources provided by the University. You can improve the clarity of your writing. Comment by Keith Starcher: Again… your answer lacks comprehensiveness. Please study these concepts in the textbook, conduct relevant research and rewrite this section. Thank you.
Branding decision
           To improve the company’s brand implementation of brand strategy decisions such as introducing new services that did not exist in the market, the extension of the brand by elaborating more on the importance and credibility of the product/service to help the market understand it more (Byrd, 2018). Implementation of product offering extension strategy to provide similar product or services to make use of the known brand due to changes in the market. Multi-brand strategy the company may use more than two brands intending to sell its’ product or service as it helps to avoid incurring extra cost to create another brand if one fails. These strategies will improve the Amazon Prime Video to gain recognition, create a trust with its clients and assure them quality service. Comment by Keith Starcher: Be sure to edit your submission for correct spelling. Thanks! Comment by Keith Starcher: What do you mean by a “product offering extension strategy?” Did you read the appropriate chapters in the textbook before answering these questions?

Support Services and Post-Sale Services
           To maintain a profound relationship and confinement of clients support services and post–sale plays an important key. It helps also to create strong beliefs towards the company’s brand and luring more clients to purchase its services and product. These services may include real–time online supports to help in solving public attacks and objections, automated service lines to ensure there’s close contact between the company and its clients to help them in complex difficulties in using their products and services and advise them accordingly.  The clients also require technical support service where installation or repairs they may require technical assistance from the client. The clients may also require personal touch use of help desk support service is appropriate in this case. Comment by Keith Starcher: Where are the in-text citations?

Where did this information come from? If you do not cite authoritative sources, the reader sees nothing more than your personal opinion. This weakens your arguments.

A research paper analyzes a topic and provides several arguments regarding that topic. Regardless of the type of research paper you are writing, your finished research paper should present “your own thinking” backed up by others’ ideas and information. The tough part of this for students is the phrase “your own thinking.” For students who have not had a lot of research writing this can be difficult to navigate.

The student writing a research paper is entering into a scholarly conversation pulling from what they have read and incorporating that with their own thinking on the topic. Hopefully what is being read is serving to enlarge and challenge the student’s thinking and perspective on the topic. It is critical that the student provides support for their argument from scholarly sources. For the MMIP project, credible business publications such as the Wall Street Journal, Fortune, Ad Age, etc. count as scholarly sources (in addition to scholarly journals).

References
Borchardt, M., Souza, M., Pereira, G. M., & Viegas, C.V. (2018). Achieving better revenue and customers’ satisfaction with after-sales services. International Journal of Quality & Reliability Management.
Byrd, M. Y. (2018). Diversity branding strategy: Concealing implicit stereotypes and biased behaviors. Advances in Developing Human Resources, 20(3), 299-312.
Chen, L. H., Ko, W. C., & Yeh, F. T. (2017). Approach based on fuzzy goal programing and quality function deployment for new product planning. European Journal of Operational Research, 259(2), 654-663.
Keller, K. L., & Brexendorf, T. O. (2019). Measuring brand equity. Handbuch Markenführung, 1409-1439.
Zamani, B., Sandin, G., & Peters, G. M. (2017). Life cycle assessment of clothing libraries: can collaborative consumption reduce the environmental impact of fast fashion?. Journal of Cleaner Production, 162, 1368-1375.