Introduction: You provided a description of your hypothetical business, but there is not much detail. The product/service that you will focus on in this course is not clear. The plan for a physical location of your hypothetical company is also not clear. More details were needed to fully understand your hypothetical business to see how it will develop throughout the next few assignments. You also need to introduce the contents of your marketing plan.
Mission Statement: The mission statement is succinct and straight forward with a solid rationale. Your mission statement will help you move forward and focus your hypothetical company in the direction to best serve your consumer while utilizing all your resources in a cohesive manner. All five questions in your mission statement were successfully answered.
Goals: The goals you indicated for the short term and long term were specific, measurable and realistic. You also identified how you will measure them. While you do not need many goals, it is important to prioritize what you plan to accomplish and determine how you will monitor your progress on these goals.
Environmental Analysis: All the elements of the environmental analysis were addressed and explained. You gathered factual information covering each of the six categories in the environmental analysis. This was thorough and exhibited an understanding of the environmental factors. Remember that environmental factors are outside of your direct control, but each of these factors has influence over your business.
SWOT Analysis: The SWOT and Needs Analyses are on target and show how your company will fare in the market. Your strengths and weaknesses are clearly internal as you can control them. Your opportunities and threats are clearly derived from the environmental analysis and, while you cannot control them, they can have a direct impact on your hypothetical business.
References and Citations: You provided more than the required number of academic peer reviewed references (four or more), and showed a clear understanding of an academic, peer reviewed reference. All APA or SWS formatting is correct.
Mechanics: Your paper provided most of the points of your plan, but it was not as well organized as it could have been. Please refer to the templates as provided in the assignment instructions. The templates are APA or SWS formatted, have all the elements needed that match the rubric, and have tips so you gain the most points. As a final note, there were a few minor grammatical issues with this paper. Please make sure to proofread your paper before submitting it. One of the best ways to do this is to read it aloud. Hearing what you’ve written is a great way to catch grammatical issues.
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