Marketing Plan Section discussion
Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, theHarvard Review, theWall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.
You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.
You may find Web sites such asandextremely helpful.
Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
Use the following file-naming convention:LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
ByWednesday, May 28, 2014, deliver your assignments to theM1: Assignment 3 Dropbox.
Assignment 3 Grading Criteria
Maximum Points
Description of the role and function of marketing for WBC.
10
Select/ create a product for WBC to market. Explain the Marketing Mix for this WBC product.
20
Analyze the Marketing Environment.
15
Discussion of the marketing function and its relationship with the other functional areas of the WBC.
10
Define the strategic marketing planning process.
15
Establish an organizational level strategy and include goals and objectives.
10
Discuss the ethical issues concerning marketing.
10
Applied current APA standards for editorial style, expression of ideas, and format of text, citations, and references.
10
Total:
100
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Published June 18, 2021By Categorized as Assignment Questions
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