MKT335ModuleSixBlogGuidelinesandRubric.pdf

MKT 335 Module Six Blog Guidelines and Rubric

Overview: As part of the undergraduate marketing program, you will be completing a series of blog entries. These entries will be graded by your instructor and
will be available to you as a demonstration of your knowledge and abilities. In the blog assignment for this course, you will share your predictions about the
technologies, strategies, and trends that will have the most significant impact on digital advertising over the next five years.

Create a Blog Site: If you have not created your blog site yet, create one using the WordPress blog-creation tool. For guidance on setting up your blog, refer to
the Getting Started With Blogging document. You may also find this resource useful: How to Write a Blog Post for Beginners.

For your blog entry, you must accomplish the following:

 Develop a professional, organized blog post

 Apply topics and concepts covered in this course

 Utilize outside resources and/or examples to support your positions

Once you have finished your entry, you will submit a link to your personal WordPress blog.

Prompt: Based on the module readings and your own independent research, predict the three most significant developments in digital advertising over the next
five years.

In your post, explain how each development will enhance or extend digital advertising. Support each prediction with at least two facts, examples, or quotes from
industry leaders, research studies, or academic sources.

Guidelines for Submission: Your blog needs to be created in WordPress. It should be written in a professional voice and should be appropriately formatted for a
blog. Any sources should be cited according to APA style. The blog entry should be between 400 and 800 words in length. When you have finished your entry,
submit a link to your personal WordPress blog.

The following resources will help you improve your blog:

 Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community.

 12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.

 How to Drastically Improve Your WordPress Blog’s Comments: This article examines how to better engage and manage your online community.

 Blogging Best Practices: This resource offers a quick summary of the best practices top bloggers use.

https://wordpress.com/start/blog/survey

https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=13323

https://web.archive.org/web/20170203183351/http:/wpsites.net/blogging/blog-post/

https://edu.gcfglobal.org/en/blogbasics/developing-your-blog/1/

http://www.bloggodown.com/2011/05/12-easy-ways-to-improve-your-blog.html

http://www.webdesignerdepot.com/2011/04/how-to-drastically-improve-your-wordpress-blogs-comments/

https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=14862

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Highlight

Rubric

Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value

Significant Developments Predicts three significant
developments in digital advertising

Predicts three significant
developments in digital advertising,
but the predictions are not clear or
logical

Does not predict three significant
developments in digital advertising

20

Benefits Explains how predicted developments
will enhance or extend digital
advertising

Explains how predicted developments
will enhance or extend digital
advertising, but explanation is cursory
or incomplete or contains inaccuracies

Does not explain how predicted
developments will enhance or extend
digital advertising

35

Support Provides relevant, cited support for
the predictions

Provides cited support for the
predictions, but the support is
tenuous or the source lacks credibility

Does not provide cited support for the
predictions

35

Articulation of Response Submission has no major errors
related to citations, grammar, spelling,
or syntax

Submission has major errors related to
citations, grammar, spelling, or syntax
that negatively impact readability and
articulation of main ideas

Submission has critical errors related
to citations, grammar, spelling, syntax,
or organization that prevent
understanding of ideas

10

Total 100%