Copyright ©American College of the Middle East, 2020
COURSE PROJECT DESCRIPTION
MKT 340 – Marketing Planning & Research
Spring 2021
Project Deliverable 2 (10%)
Project Description
Use the company that you have selected in the first deliverable and answer the following questions.
· Research Method and Procedure:
· Determine the research approach you will be using (Quantitative/ Qualitative) and explain your choice (20 points)
· Identify the Data collection method (Survey, Interview, focus group etc.) and explain your choice (20 points)
· Select and explain the sampling method that you are going to apply? (20 points)
· Design the Questionnaire including 6 suggested questions that will be asked to the sample. (20 points)
Project structure and presentation (20 points – 5 points each)
· Cover Page / Table of Content.
· Grammar / English Errors/ Consistency of writing.
· APA Style / Font / line spacing, headers.
· Referencing / Citation
·
Submit though turn-it-in: Refer to syllabus for rules and regulations related to plagiarism
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Copyright ©American College of the Middle East, 2021
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