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Introduction

The founding of Google, which had evolved to become one of the biggest browsers, network operators, and product lines for yet more about a decade, changed the site’s perception longer twenty-three decades previously. Google has grown to dominate the search engine industry over the years. Gmail, Cloud Storage, MapQuest, Satellite Imagery, Facebook Messenger, Academic Search, YouTube, and Search Meets are just a few of Google Inc.’s famous brands, and facilities proven to be important in today’s digital world. These apply to both professional and personal settings. During the disease outbreak, Google meetings were critical and played a crucial role by offering a connecting and collaboration platform that seemed to be more effective than other businesses. The study of Force (Lau et al., 2021).

1. Industry competition is fierce.

Vulnerabilities and competition among industry participants are fierce. Few businesses have the technological and procedural capabilities to succeed in Google’s global domain. Corporations like Microsoft and Amazon are fighting Google with vigour and vigour thanks to the digital marketplace’s momentum. In terms of merchandise creativity and sales strategy, Microsoft, Emc, and Samsung contend with Google (Lau et al., 2021).

2. Insignificant for innovators in the field (Very Low

In terms of the bazaar market, there is no unique company that can compete with Google. Only trustworthy companies, including Apple Inc., Intel Corporation, Walmart.com, and Reddit, can shine with Google. A few of their essential skills (Ekinci) is not using a word processor.

3. The authority of the suppliers is limited.

Unlike Apple and IBM, Google’s non-tangible items, which primarily operate in the package and simulated spheres, rely heavily on its hardware products. 3. The authority of suppliers is limited. Google works in an industry where distributors’ political influence has traditionally been little. The remainder of Microsoft’s non-tangible objects, which mainly work in the kit and virtual spheres, are available for purchase. Unlike Apple or IBM, a significant portion of its capabilities is heavily reliant on its consumer devices. Google’s founder team and proprietary tools were used to construct several programs throughout. As a result, Google is unusual because it does not want a paymaster who offers its goods and services in the tech section. The number of providers required for product lines such as the Windows pc, Pixel, and Apple tv is very high. There is increased competition among companies to win Facebook’s employment contract because it increases their business reliability dramatically (Steiber and Alänge 2013).

4. Supremacy of the customer – Moderate

There are a lot of investors and clients. As a result, consumers have very little negotiating leverage. In digital ads, Google’s companies are often restricted to a small number of large companies. Small and medium-sized firms deal with a large number of clients and have little to no bargaining power. This group accounts for a more significant percentage of Google’s buyers (Phair, 2021).

5. Risk of substituting a commodity –

The firm is one of a few with an extensive client registry, with clients happily giving data. WordPress, Google Drive, Excel Spreadsheets, Google Images, and many others are among the many valuable services offered by Google. It has developed a broad user account due to the vast wide array of applications it provides. However, when it comes to raising revenue in partnership with corporations, Google Inc. falls short. Google must compete with technological behemoths such as Microsoft, which offers Outlook, Office, Screens, and so many others. Google must also negotiate with AliExpress, Apple Inc., and Facebook in terms of sales, as advertising is one way Google generates revenue. Twitter is the most formidable rival in terms of advertising. This is because it has a more extensive user base than Goggle, allowing it to reach a broad audience. With Netflix’s Alexa, Chrome so, and Blackberry’s Siri, Amazon.com and Qualcomm contend with Twitter in quantum computing (Nagpal, 2020)

A list of main performance drivers and market driving forces

Sometime before the launch of Google+ in 2011, Home Depot closed its trading floor at $482.8. A total of $322.25 million in shares remained. Google is valued at 155 billion dollars on the stock exchange. Following the launch of Google+, this cap was increased by over $20 billion (Duan et al., 2020). The following are some of the tremendous insights that contributed to Google’s immense success:
Larry Stephanie, Larry Baer, and Software work together to articulate the corporation’s vision and purpose at the realistic, functional, and economic levels. General Electric pledges to offer cutting-edge engineering at the best possible price. Google Street view, iPod Touch, and Dropbox are only a few of the company’s improvements to develop and develop its product range and utilities (Chik, 2011).
But what were the advantages of aligning your priorities? Improved collaboration, a more robust organizational culture, and employee satisfaction are all advantages of alignment. Increased openness, correct recruiting and selection, and a smooth onboarding Boarding, a more relaxed office policy, higher efficiency, and improved management are some of the benefits of boarding. If Individual goals are aligned with organizational goals, and employees are motivated. They are inspired to achieve their goals When personal goals are linked to professional goals (Duan et al., 2020).

Individuals are automatically able to achieve organizational objectives.

They are achieving personal objectives. Coordination between different it easier for the business to evaluate and achieve its goals. They have still come up with new and better ways to improve the company’s organization. It is more straightforward in the sense that an organization would ally with another firm. They will still collaborate with staff and will be able to reach their goals. Important objectives That would also result in a healthier situation in which the organization will have a strategy in place. asks the company’s workers to operate and adhere to the rules. The employees or the management team will devise a more efficient method of doing so (Duan et al., 2020).
Develop the company’s contact. It would be easier to concentrate if you communicate. On a larger scale, where participants will still be loyal to the organization and its goals, they will still be able to voice their thoughts without fear of being judged. Google’s success between 1997 and 2009 was examined using a Risk assessment and market accounting (Duan et al., 2020).
Through 2002, the revenue of the cooperative has increased. Thus, according to clement 2019, Facebook’s turnover was $23 billion throughout 2009 and, thus, $160 billion nine years ago. Google’s earnings per share were 19 per cent at the end of December 2020. The firm’s marketing revenue increased by 13% in the first segment of that year. Its actual cost to revenue ratio is 6.01, which industry experts and researchers consider being above normal (Duan et al., 2020).
Facebook’s Book value Per Share is a mind-blowing 29.00. The interest payments were 0.08 at just the end of the 2019 tax year, and it has never risen over 10% in the 15 years since I took office in 2005. Market dominance in search engines, a lack of customer competition, brand recognition, resilience, and rapid growth are among Google’s main strengths. Increasing reliance on advertisements, unfair business practices, poor pricing strategy, a lack of personal and secrecy, and a prohibition by influential organizations and government organizations are just a few of its flaws (Chik, 2011).
Young talent Profit from channels other than ads, value chain expansion, exploiting state effort to seize celebrities and institutions with their goods, and generalization of their systematic demands are also some of the means that the corporation can use to boost revenue and mitigate for its declining market share (Nagpal, 2020)
Aggression comes in the form of declining key markets and assets, with Facebook nor Amazon emerging as possible substitutes even though it appears to be a long way off, but this should not be dismissed. Google is dealing with issues such as censuses, gender imbalance within the company, a thorny web browser partnership (dragonfly) involving China, monopoly disputes with the Schengen Agreement and several other nations, and workforce repercussions during the Police Brutality crusade (Nagpal, 2020)

Conclusion

YouTube, one of the most potent technological behemoths of the twenty-first century, has evolved dramatically over the years. Google has infiltrated nearly every industry on the planet. The business has been propelled by a five-forces analysis that includes fierce market rivalry, low latent for creativity, regional manufacturer authority, mild consumer dominance, and limited alternative goods. In new markets such as interviews, nanotechnology, and data science, Google has consistently entered and remained creative. Google has not yet flooded the business with its devices, as Android and iOS have. To do so, they must be pragmatic and make these cell phones more reasonable, even though their App store is the dominant player in mobile operating systems (Chik, 2011).

References
Chik, W. (2011). The Google problem: Perpetrator or facilitator on the net? – Forging a fair copyright framework of rights, liability and responsibility in response to search engine
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Duan, Y., Li, X., Zhang, L., Chen, D., Liu, S., & Ji, H. (2020). Mapping national-scale
aquaculture ponds based on the Google Earth Engine in the Chinese coastal zone.
Aquaculture, 520, 734666. https://doi.org/10.1016/j.aquaculture.2019.734666

Ekinci, C., & Bulut, A. (2021). Google search and stock returns A study on BIST 100 stores. Global Journal, 47, 100518. https://doi.org/10.1016/j.gfj.2020.100518

Kwak, K., Lee, S., Ham, M., & Lee, S. (2021). The effects of internet proliferation on search engine and over-the-top service markets. Telecommunications Policy, 102146.

https://doi.org/10.1016/j.telpol.2021.102146

Lau, P., & Koo, T. (2020). The online popularity of destinations in Australia: An application of Polya Urn process to search engine data. Journal of Hospitality and Tourism Management, 42, 277-285. https://doi.org/10.1016/j.jhtm.2020.01.012

Nagpal, M., & Petersen, J. (2020). Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance? Journal of Retailing.

https://doi.org/10.1016/j.jretai.2020.12.002

Phair, J., Dalmia, V., Sanon, O., Leinbach, C., Rai, A., & Lipsitz, E. et al. (2021). The current state of vascular surgery presence and educational content in Google and YouTube internet search results. Journal of Vascular Surgery.

https://doi.org/10.1016/j.jvs.2020.12.112

Steiber, A., & Alänge, S. (2013). A corporate system for continuous innovation: the case of Google Inc. European Journal of Innovation Management.