Wine and Beverage Management
Private Label Project
M A D E B Y S TA V I , D A R I A , E K AT E R I N A , R O B I N A N D
J O H N
Our Dream Team
Table of Content
• Our Target Audience
• Marker Research and Industry Analysis
• Our Competitors
• Private Label Detail Description
• Branding Strategy
• Design and Concept
• Packaging Decisions
• Conclusion and References
• Your Time to Ask !
B R I E F LY A B O U T T H E M A I N T H I N G
I N T RO D U CT I O N
W ith a great pleasure
introduce you our wine
Business to business approach
Tiffins Restaurant (Disney World
Consumption per capita is
TOTAL SALES OF
E S E N C I A
D E EY WA
• New World
• Fruity notes
• 9,5% alc
M O N TE
A L P H A
• New World
• Tropical fruits
• 55$/per bottle
• 13,5% alc
A N N A P U R N A
Z I N G C O C K TA I L
• Gin based
• Passion fruit and
• 16$/per glass
• 10,5% alc
Why have we
M O S T AWA I T E D M O V I E
C O N T I N U AT I O N
L O C AT I O N O F T H E
R E S TA U R A N T
A L A C A RT E
R E S TA U R A N T
E X P E R I E N C E W I T H A
W I D E VA R I AT Y O F
W I N E S
C limate Soil Grapes
We would like this wine to become completely
exclusive, so we decided to make around
O ne d a y, w e’ll get b a ck to Pa nd o ra
H U G H A R M I TA G E
The development of brand will
take place when the film
premieres is released
• Bordeaux bottle
is the most
• Has straight
sides and high
• Can be used for
types of wine
P R O S O F
S Y N T H E T I C
C O R K
• Can be recycled
• No cork taint
• Do not break or
C O N S O F
N AT U R A L C O R K
• Trees take a long time
• The cork taint
• Natural corks can
break or crumble
•We develop an authentic product
•Modern style, but at the same time traditional
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winery[Accessed 18 Feb. 2020].
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regions/la-mancha[Accessed 17 Feb. 2020].
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• Grapes.extension.org. (2019). Growing Chardonnay Wine Grapes – Grapes. [online] Available at: https://grapes.extension.org/growing-
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anthocyanins[Accessed 18 Feb. 2020].
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179813[Accessed 18 Feb. 2020].
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kingdom/tiffins/menus/dinner/ [Accessed 18 Feb. 2020].
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at: https://www.hollywoodreporter.com/news/avatar-merchandise-strategy-going-long-24444 [Accessed 16 Feb. 2020].
• Monteswines.com. (n.d.). Montes Alpha I Ultra Premium Wine I Montes Wines I Chile: Monteswines.com. [online] Available
at: https://www.monteswines.com/en/wines/montes-alpha/chardonnay [Accessed 16 Feb. 2020].
• Kiersz, A. (2014). The States That Love Wine The Most [MAP]. [online] Business Insider. Available at: https://www.businessinsider.com/wine-
consumption-map-united-states-2014-3?r=US&IR=T [Accessed 16 Feb. 2020].
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searcher.com/find/montes+alpha+chard+casa+blanca+valley+chile [Accessed 16 Feb. 2020].
• Sedimentality. (2020). The differences between real and synthetic wine corks – Sedimentality. [online] Available
at: http://sedimentality.com/wine-education/the-differences-between-real-and-synthetic-wine-corks/ [Accessed 18 Feb. 2020].
• NewAir. (2013). Wine Bottle Shapes: Just The Facts. [online] Available at: https://www.newair.com/blogs/learn/wine-bottle-
shapes [Accessed 18 Feb. 2020].
• Santa Margarita. (n.d.). bodegasantamargarita. [online] Available at: https://www.bodegasantamargarita.com/blue-wine-pasion-blue-
chardonnay.html [Accessed 18 Feb. 2020].
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