project

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Wine and Beverage Management

Private Label Project

M A D E B Y S TA V I , D A R I A , E K AT E R I N A , R O B I N A N D
J O H N

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Our Dream Team

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Table of Content
• Introduction

• Our Target Audience
• Marker Research and Industry Analysis

• Our Competitors
• Private Label Detail Description

• Branding Strategy
• Design and Concept
• Packaging Decisions

• Conclusion and References
• Your Time to Ask !

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Introduction

B R I E F LY A B O U T T H E M A I N T H I N G

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I N T RO D U CT I O N

W ith a great pleasure
introduce you our wine

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Target Audience

Business to business approach

Tiffins Restaurant (Disney World
Orlando)

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MARKET
RESEARCH AND
INDUSTRY
ANALYSIS

12,4 liters
Consumption per capita is

(Kiersz, 2014)

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TOTAL SALES OF
MERCHANDISE $153
MILLION

MARKET
RESEARCH AND
INDUSTRY
ANALYSIS

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Our Competitors

E S E N C I A
D E EY WA

• Chardonnay
• New World
• Fruity notes

(peaches,
mangos)
• 60$/per

bottle
• 9,5% alc

M O N TE
A L P H A

• Chardonnay
• New World
• Tropical fruits

(pineapple,
banana)
• 55$/per bottle

• 13,5% alc

A N N A P U R N A
Z I N G C O C K TA I L

• Gin based

• Passion fruit and
lime

• 16$/per glass

• 10,5% alc

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Why have we
chosen them?

M O S T AWA I T E D M O V I E
C O N T I N U AT I O N

L O C AT I O N O F T H E
R E S TA U R A N T

A L A C A RT E
R E S TA U R A N T
E X P E R I E N C E W I T H A
W I D E VA R I AT Y O F
W I N E S

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Advertising
Campaign

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Private Label
Detail
Description

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Production

C limate Soil Grapes

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Steps of
production

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PRODUCTION
VOLUME

10.000
bottles

We would like this wine to become completely
exclusive, so we decided to make around

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O ne d a y, w e’ll get b a ck to Pa nd o ra

H U G H A R M I TA G E

The development of brand will
take place when the film

premieres is released

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WINE LABEL

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• Bordeaux bottle
is the most
common shape
• Has straight

sides and high
shoulders
• Can be used for

many different
types of wine

THE
“BODY”

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P R O S O F

S Y N T H E T I C

C O R K

• Can be recycled
• No cork taint
• Do not break or

crumbled

C O N S O F

N AT U R A L C O R K

• Trees take a long time
to age
• The cork taint
• Natural corks can

break or crumble

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Conclusion

•We develop an authentic product

• Instagrammable

•Modern style, but at the same time traditional
Chardonnay

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OUR REFERENCES
• Depositphotos. (n.d.). Castilla-La Mancha. [online] Available at: https://depositphotos.com/22770778/stock-illustration-castilla-la-

mancha.html[Accessed 17 Feb. 2020].
• Flaticon. (n.d.). Spade and soil free vector icons designed by Freepik. [online] Available at: https://www.flaticon.com/free-icon/spade-and-

soil_67775[Accessed 16 Feb. 2020].
• Wikipedia. (2020). Alicante (DO). [online] Available at: https://en.wikipedia.org/wiki/Alicante_(DO)[Accessed 16 Feb. 2020]. The Noun

Project. (n.d.).
• The Noun Project. [online] Available at: https://thenounproject.com/term/climate/402070/[Accessed 16 Feb. 2020].

• Glou Glou. (n.d.). Blue wine: the next big wave?. [online] Available at: http://www.glouglou.co.za/blue_wine/[Accessed 17 Feb. 2020].
• Santa Margarita Bodegas. (n.d.). Innovation and Quality. [online] Available at: https://www.bodegasantamargarita.com/the-

winery[Accessed 18 Feb. 2020].
• Wine Folly. (2017). Guide To The Castilla-La Mancha Wine Region | Wine Folly. [online] Available at: https://winefolly.com/deep-dive/spain-

meseta-central-wine-region/[Accessed 18 Feb. 2020].
• WAYWARD WINE. (2013). Aging Wine on Sludge: Muscadet Sur lie -vs- Sans lie. [online] Available

at: https://waywardwine.com/2013/12/16/muscadet/[Accessed 18 Feb. 2020].
• Cellar Tours. (n.d.). La Mancha » Spanish Wine Region » CellarTours. [online] Available at: https://www.cellartours.com/spain/spanish-wine-

regions/la-mancha[Accessed 17 Feb. 2020].
• En.wikipedia.org. (n.d.). La Mancha (DO). [online] Available at: https://en.wikipedia.org/wiki/La_Mancha_(DO)[Accessed 17 Feb. 2020].
• Grapes.extension.org. (2019). Growing Chardonnay Wine Grapes – Grapes. [online] Available at: https://grapes.extension.org/growing-

chardonnay-wine-grapes/[Accessed 17 Feb. 2020].
• Wineguy.co.nz. (2017). Anthocyanins in Wine Grapes. [online] Available at: http://wineguy.co.nz/index.php/81-all-about-wine/740-

anthocyanins[Accessed 18 Feb. 2020].
• Gorman-McAdams, M. (2012). Wine Words: Lees Aging. [online] kitchn. Available at: https://www.thekitchn.com/wine-words-lees-aging-

179813[Accessed 18 Feb. 2020].
• Yelp. (n.d.). Tiffins Restaurant. [online] Available at: https://www.yelp.com/biz/tiffins-restaurant-orlando [Accessed 18 Feb. 2020].

• WaltDisneyWorld. (n.d.). Tiffins Restaurant. [online] Available at: https://disneyworld.disney.go.com/dining/animal-
kingdom/tiffins/menus/dinner/ [Accessed 18 Feb. 2020].

• Szalai, G. (2010). ‘Avatar’ merchandise strategy going long-term. [online] The Hollywood Reporter. Available
at: https://www.hollywoodreporter.com/news/avatar-merchandise-strategy-going-long-24444 [Accessed 16 Feb. 2020].

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OUR REFERENCES

• Monteswines.com. (n.d.). Montes Alpha I Ultra Premium Wine I Montes Wines I Chile: Monteswines.com. [online] Available
at: https://www.monteswines.com/en/wines/montes-alpha/chardonnay [Accessed 16 Feb. 2020].

• Kiersz, A. (2014). The States That Love Wine The Most [MAP]. [online] Business Insider. Available at: https://www.businessinsider.com/wine-
consumption-map-united-states-2014-3?r=US&IR=T [Accessed 16 Feb. 2020].

• Wine-searcher. (n.d.). Montes Alpha Chardonnay, Casablanca Valley, Chile. [online] Available at: https://www.wine-
searcher.com/find/montes+alpha+chard+casa+blanca+valley+chile [Accessed 16 Feb. 2020].

• Sedimentality. (2020). The differences between real and synthetic wine corks – Sedimentality. [online] Available
at: http://sedimentality.com/wine-education/the-differences-between-real-and-synthetic-wine-corks/ [Accessed 18 Feb. 2020].
• NewAir. (2013). Wine Bottle Shapes: Just The Facts. [online] Available at: https://www.newair.com/blogs/learn/wine-bottle-

shapes [Accessed 18 Feb. 2020].
• Santa Margarita. (n.d.). bodegasantamargarita. [online] Available at: https://www.bodegasantamargarita.com/blue-wine-pasion-blue-

chardonnay.html [Accessed 18 Feb. 2020].

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ASK
TIME TO

QUESTIONS

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THANK YOU

FO R YO U R AT T E N T I O N !

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