Question: Please Review The Case Of Just Eat Takeaway As Presented Below And Respond To ALL Questions “Just Eat Takeaway Declares War On Deliveroo And Uber In London” Chief Executive Pledges To ‘go All Out’ Against Its Food Delivery Rivals In The City. Just Eat Takeaway.com Is Going To War In London With Its UK Rivals Deliveroo And Uber Eats, As The Amsterdam-headquartered…

businessfinancefinance questions and answersPlease Review The Case Of Just Eat Takeaway As Presented Below And Respond To ALL Questions …Question: Please Review The Case Of Just Eat Takeaway As Presented Below And Respond To ALL Questions “Just Eat Takeaway Declares War On Deliveroo And Uber In London” Chief Executive Pledges To ‘go All Out’ Against Its Food Delivery Rivals In The City. Just Eat Takeaway.com Is Going To War In London With Its UK Rivals Deliveroo And Uber Eats, As The Amsterdam-headquartered….Please review the case of Just Eat Takeaway as presented below
and respond to ALL questions
“Just Eat Takeaway declares war on Deliveroo and Uber in
London”
Chief executive pledges to ‘go all out’ against its food
delivery rivals in the city. Just Eat Takeaway.com is going to war
in London with its UK rivals Deliveroo and Uber Eats, as the
Amsterdam-headquartered food delivery group increases investment in
its own courier network. Jitse Groen, chief executive of Just Eat
Takeaway, on Wednesday pledged to “go all out” in London as it
looks to surpass local rival Deliveroo, just as the Amazon-backed
company is preparing to go public in the coming months. “We do
whatever we can to make life very, very, very complicated for the
competitors,” Mr Groen said. “It’s either all or it is nothing and
we are going to go for all in the UK.” London is the most valuable
city for food delivery apps in the UK, which is itself Europe’s
largest market for ecommerce services. Just Eat’s historical
reticence to invest in its own courier network, which threatened to
dent the profitability of its high-margin marketplace business,
opened the door to dynamic new competition from Deliveroo and Uber,
especially in big cities such as London. As a result, Just Eat lost
market share in the years leading up to its merger with Takeaway.
Some of Mr Groen’s investors were alarmed by the aggressive
strategy. Just Eat Takeaway’s shares fell by around 4 per cent on
Wednesday after its profit guidance fell well short of analyst
forecasts, owing to what the company called “significant
investments in delivery”. Sherri Malek, analyst at RBC Capital
Markets, said in a note to clients that Just Eat’s guidance of
adjusted profit margins of around 10 per cent “implies a 27 per
cent downgrade to consensus” forecasts of adjusted earnings before
interest, taxation, depreciation and amortisation. Just Eat, which
merged with European market leader Takeaway.com last year, saw its
UK orders jump by 58 per cent in the fourth quarter of 2020, as
renewed lockdown restrictions on restaurants coincided with the
arrival of its fleet of orange-branded “Scoober” couriers in
London. While most of the orders placed through Just Eat’s app have
traditionally been delivered by takeaway outlets themselves, or
collected by diners, Takeaway’s Scoober competes directly with the
delivery network operated by Uber and Deliveroo. Deliveries made by
Scoober increased by 387 per cent in the UK, Just Eat said in a
trading update on Wednesday, and now make up a quarter of total
orders. Just Eat’s UK growth has been bolstered by the addition of
hundreds of McDonald’s and Greggs outlets to its app in recent
months. “We’re just at the beginning of what we are trying to
accomplish in the UK,” Mr Groen said on a call with analysts, as he
promised to undercut the competition on delivery fees while
expanding Scoober to other UK cities soon. The London-based company
said last month that it was profitable on an operating basis for
much of 2020 as the pandemic accelerated demand for food delivery.
Uber has said it is now available to 75 per cent of the UK
population, up from 50 per cent a year ago, and saw 150 per cent
growth in delivery trips in the three months ending in September.
But Mr Groen took aim at its rivals’ claims, saying: “We are at 100
per cent [coverage] and we are going to go after London. If
somebody else wants to go after 100 hamlets, then by all means.”
Tim Bradshaw, Financial Times, January 13, 2021 3 Answer the
following THREE questions based on the case study above.
Q 1 What are the key strategic issues that Just Eat Takeaway are
facing from the situation depicted above? (Total 20 marks)
Q 2 What recommendation would you make to Just Eat Takeaway
management in addressing ONE of the strategic issues that you have
identified? Justify your recommendation with reference to business
strategy literature. (Total 40 marks)
Q 3 “Competitive strategy means you have created value for
customers and you are able to capture value for yourself because
the positioning you have chosen in your industry effectively
shelters you from the profit-eroding impact of the five forces”
(Porter, 1985). Discuss, with reference to the case above. (Total
40 marks)
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