QUESTION TWO (2)
You have been hired by KOKO MESSIAH GROUP to lead its local
and international expansion efforts. Considering that KOKO MESSIAH
GROUP already has products which its markets on a small scale
locally, it has become imperative that it makes additions to its
current product variants, as well as promote these new and existing
products in markets other than its existing markets. Propose four
relevant strategies and the key marketing mix decisions you have to
make in achieving its expansion objectives.
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