Company
TCS case study:Metamaterial Technologies finds sweet spot for science in Nova Scotia
https://www.international.gc.ca/world-monde/stories-histoires/2019/CPTPP-metamaterial.aspx?lang=eng
Company name and product: Metamaterial Inc. high‑tech
Current export market(s): Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, Vietnam
Focus your study to two existing markets. Which of those two counties generate more sales/profit for Metamaterial (e.g. Australia/New Zealand; Chile/Peru; Singapore/Vietnam; Brunei/Malaysia)?
Some pdf examples attached
Instruction
Identify 3 main points you want to make that can add value to the company (and other companies in the same market and sector). For example: Which new markets can they export to? What are the trends in this sector? Is there a trade agreement that benefits the company? How can the company increase their competitive advantage in their new and existing markets?
SOURCES
At least 6 sources including your TCS source
3 Canadian sources: Go to 6 Canadian sources above and search your key words (instead of using Google)
Industry Canada data:http://www.ic.gc.ca/eic/site/tdo-dcd.nsf/eng/Home
FITT Trade Ready: http://www.tradeready.ca/
Canadian : https://www.canadianbusiness.com/
Maclean’s: https://www.macleans.ca/
Financial Post: https://business.financialpost.com/
BNN Bloomberg: https://www.bnnbloomberg.ca/
McKinsey & Company: https://www.mckinsey.com/ca
Report Format
3 pages of text (typewritten, single-spaced, 12 font size, Times New Roman)
Include related charts, graphs, photos and references
• Outline
• Title of your paper
• Abstract: This section is often written in italics
• Key words: provide 4 to 8 key concepts in your research
• Introduction
• Background
• (Point 1)
• (Point 2)
• (Point 3)
• Conclusion
• Page of references
USEFUL HINTS
The abstract is a summary of the whole paper, i.e., one can just read the abstract to know the main content of your paper.
The title is a summary of the abstract, i.e., one can look at the title to know the main issues you discuss in the paper.
The first sentence of a paragraph is often the summary of the paragraph.
Compliance with the Academic Honesty and Plagiarism Policy.
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