Social Marketing

Week 1 Response
1. Travis’s Mobile Auto Repair and maintenance is an environmentally conscious company. All repairs are conducted to ensure complete capture of any contaminants that may leak, and all hazardous materials are disposed of according to local and state regulations. According to Wang et al., in the article Laboratory experiment on the nano-TiO2 photocatalytic degradation effect of road surface oil pollution (2020), “Oil leak from vehicles is one of the most common pollution types of the road”. Travis’s Mobile Auto Repair understands the damaging effects that leaking cars have on the environment and is ready help. Even if you have a car that is not currently leaking, routine maintenance requires the same special care to ensure our environment is protected. Vehicle oil need to be specially recycled, along with anti-freeze, brake fluid, and car batteries. Not all auto repair companies follow these strict guidelines, but be assured that Travis’s does not cut corners when it comes to hazardous waste.
Travis’s Mobile Auto Repair and Maintenance has also partnered with the American Red Cross and assists with vehicle maintenance to ensure they are always ready to support communities in times of need.

Resources:

Wang, Q., Zheng, K., Yu, H., Zhao, L., Zhu, X., & Zhang, J. (2020). Laboratory experiment on the nano-TiO2 photocatalytic degradation effect of road surface oil pollution. Nanotechnology Reviews (Berlin), 9(1), 922-933. https://doi.org/10.1515/ntrev-2020-0072

2. There are many dog groomers out there but we can assure you none is as unique as we are. For such as bold claim, let me begin by justifying why that is. While we offer exemplary services tailored to you and your fur baby’s needs, our dog grooming services go beyond that. We make sure that your dog is not cleaned at the expense of the environment. As a mobile dog grooming service, we understand the impact of car emissions to our environment. We approach this in two ways. First, our fleet of vehicles comprise of hybrid powered cars and we have a plan to ensure all the vehicles we use in the next 5 years will be fully electric. On the other hand, thanks to the introduction of geolocation to our service delivery, you will be assigned the closest groomer near you. This not only improves our response time, but it also ensures how we deliver services is energy efficient.

Also, when it comes to the products we use to give your fur baby their sparkle, we ensure that the products are 100% organic, which means they can be fully broken down without polluting our environment. Finally, because of the nature of our service, our mobile units are fitted with inhouse water recycling and treatment technologies. This makes sure we reduce our water usage as we take care of your fur baby. Therefore, as you engage MuzzleTov mobile dog grooming services, you not only get quality services and value for your money, but you also become an environmental ambassador. We understand that your dogs play is important to their wellbeing, and the quality of the environment will directly impact they play, and by extension, their wellbeing.

References

Merck. (2020, November 23). Merck Animal Health Survey Reveals First-Time Dog Owners Need Support. Retrieved from PR Newswire: https://www.prnewswire.com/news-releases/merck-animal-health-survey-reveals-first-time-dog-owners-need-support-301178562.html

Mullen, C. (2020, January 13). Gen Buy: Millennials projected to spend $1.4 trillion as influence grows. Retrieved from Biz Women: https://www.bizjournals.com/bizwomen/news/latest-news/2020/01/gen-buymillennials-projected-to-spend-1-4-trillion.html?page=all

Schneck, M. (2020, July 9). Pandemic dogs: More than half of new owners are first-time owners. Retrieved from Pennlive: https://www.pennlive.com/coronavirus/2020/07/pandemic-dogs-more-than-half-of-new-owners-are-first-time-owners.html

Severo, E. A., Guimaraes, J. C., Dellarmelin, M. L., & Ribeiro, R. P. (2019). The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations. Brazilian Review, 500-518.