The marketing mix Conclusion.

Conclusion
The marketing mix is the basic concept in marketing composed of four Ps, mainly place, price, production, and promotion. Strategic decisions that are related to the marketing mix determine the failure or success of any firm. In South West airline, these services are consumed and produced simultaneously. The airline customers are part of the airline service production process. Besides, since benefits are intangible, Southwest airline customers tend to seek tangible indications that help them understand the nature of services and the general experience. The acknowledgment of the key communication variables between the customers and the airline has made the airline expand its marketing mix to attract its consumers.
Air transport challenges either affect the whole industry, forcing many operational systems to change their marketing structure. Southwest airlines have been forced to undertake strategic marketing audits to address and identify needs and customers’ expectations in the new market segment. These challenges necessitate the transformation of traditional airlines that can effectively compete in the dynamic business arena.
The opportunities of the airline make it remain effective in the competitive market The strategic marketing plan for Southwest Aviation consulting is the success and survival of the airline and airport sector. In the airline industry, a new business is emerging, creating competition, air transport liberalization, technology evolution, and globalization. This competition has forced the airline to redesign its marketing strategies by forming strategic alliances. These co-operations help them to reform their processes and functions as they provide a superior customer value.
 
 

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