What is a Brand Partnership Assignment Help Brand Partnership
Another viable distribution channel is brand partnership. Ideally, this encompasses partnering with popular celebrities or influencers to promote the products or services offered by a brand. In 2021, Hard Rock Cafe announced that its ambassador for the 50th year anniversary would be Lionel Messy, one of the most popular football players globally (Hard Rock Cafe, 2021). The announcement spurred significant attention, attributable to Messi’s popularity. Currently, Lionel Messi is one of the most followed players on social media, with millions of followers and fan engagement. Therefore, collaboration with the star player will significantly increase the sales and bookings for HRC. Additionally, the news of Mess’s partnership with HRC has led to the emergence of a myriad of articles online, increasing the popularity of the brand. The celeb marketing strategy is a technique unique to HRC, making it popular against Hollywood planet and Rainforest Cafe. Partnering with more influencers will considerably increase the success of the firm.
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What is a Brand Partnership
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