What is Market Positioning Assignment Help Market Positioning
Based on the analysis of HRC’s key competitors, it is evident that the market positioning of the organization is considerably better in the industry. One of the distinguishing elements of Hard Rock Cafe is its memorabilia for rock and roll music, and aspect which attracts a large number of customers from diverse market segments (Ramazanova, 2016). The tradition has defined the organization over the years, significantly contributing to the Cafe’s popularity. Another brand positioning strategy that has given Hard Rock Cafe a competitive edge over Hollywood Planet and Rainforest Cafe is its unique marketing strategy based on collaboration. Over the years, the hotel has partnered with popular celebrities in the world. Another way HRC is unique from competitors is its positioning as a fun, appealing, and lively brand with a passion for Rock and Roll music (Horner, Chiles, & Lam, 2007). Ideally, the rock and roll genre is mainly associated with all generations, from young people, to adults with a penchant for playing music. The musical aspect attracts many curious consumers from all over the world. Owing to its live performances, customers go to HRC with an expectation that they will have an enjoyable experience. Furthermore, HRC offers many different events aimed at improving the experiences of the customers.
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What is Market Positioning
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Although Rainforest Cafe and Hollywood planet are solid competitors for HRC in the Singaporean market, Hard Rock cafe’s brand strategies and marketing positioning surpass customer expectations. For this reason, Hard Rock is the most renowned out of the three competitors. Some of the strategies that have been adopted by the organization include focus on improving customer experiences, the live performances, and many events that appeal to a number of people globally.
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