The paper should be 7-10 pages, double-spaced, 12 font-size, excluding the title and reference pages, using APA format, with at least 5 recent, scholarly, peer-reviewed references. As in any scholarly writing, students should not merely copy information from another author, but use evidence to support the contentions they have drawn from their findings and critically analyze related literature – each paper needs to be an analytical paper, not a summary of readings.
Description: Company/Industry Analysis
Students analyze a company or industry from an aspect relevant to the course, using various frameworks discussed in class and the emerging theory they researched in the first paper. Students are strongly encouraged where relevant to incorporate the use of trending technology and tools in this report. For example, students can analyze the relevant company data, use a tool to present the trends visually. Students also recommend a decision towards a strategic advantage.
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