You are required to read and Society, Chapters 18 and 19.
Chapter 18: The community refers to an organization’s area of local influence, as well as to other groups that are affected by its actions. Many companies have adopted a strategic approach to philanthropy, linking their giving to business goals.
Chapter 19: There are many complex and difficult issues to resolve involving business and the media. Through public relations, business is able to use the media to benefit society or people in need. It has also, however, assisted business in relaying mixed messages on the various ethical issues.
Hint: Use the Key Terms listed at the end of each chapter to help guide your reading. You should be able to define, provide examples, and state the significance of each term.
For this module, you are required to submit
Case Study 8, “Discussion Case: JPMorgan Chase’s #AskJPM” at the end of Chapter 19.
Respond to Discussion Questions 1 and 3
Question #1 what are the benefits and costs to JPMorgan Chase’s reputation given its use of a stakeholder question and answer session on twitter? How do it various stakeholders now think of JPMorgan Chase’s image.
Question 3 would you define this incident as a crisis? Assume you are JPMorgan Chase’s CEO and are conducting a press conference: What main points about the incident should you emphasize to the media and convey to the public?
Link for book
(PDF) and Society: Stakeholders, Ethics, Public Policy 14th Edition | Nhã Nhã – Academia.edu
Do not include the actual questions from the case
.
Please keep in mind that each response should be in paragraph format and be between 250 and 300 words in length for each question also asks that you integrate the core values of Saint Leo Community and Respect into your response. Finally, be sure to use proper in-text citations, for example when using the book: (rence & Weber, 2017, p. 20).The subsequent reference at the end will be: rence, A.T., & Weber, J. (2017). and Society: Stakeholders, Ethics, Public Policy (15th ed.). New York: McGraw-Hill/Create Custom
(The Assignment may be linked to Turnitin.)
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