How IKEA attracts its Customers? Assignment Help How IKEA attracts its Customers
Having understood its customers, IKEA has gone out of their ways to ensure that they are able to offer the best customer care services to their customers. One of the ways through which the company has been able to attract its customers is through the creation of what they refer to as the “IKEA Plan.” The aim of this business plan is to ensure that they are able to improve the everyday life of their customers. This also aligns with their aim of making sure they are able to improve the lives of people within the community. Therefore, the company aims to improve their customer care efforts by ensuring that they improve their quality, make their products affordable, and ensure that their employees show value for service and goods. The aim of the company is to ensure that they are able to give people who are down-to-earth the possibility of growth. The growth could be on an individual level, or people’s professional roles, so that with everyone, there is commitment to the creation of a better life for its customers.
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How IKEA attracts its Customers?
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In addition, to attract its customer, IKEA tends to focus on ensuring that they are able to invest more in their team members. When the team members are well taken care of, they are able to offer the best services to the organization’s customers. Through this, the company is able to achieve its initial quest when it comes to customer care services. Over the years, IKEA has been able to recognize that the customer is the most important asset to the business, they have understood that without the customers, there is no existence of their business. As a result, the company has been trying to ensure that they focus more on the team members who are the ones that interact with the customer and represent the company and its values. When an organization realizes that making the customer happy by providing exemptional services is the key to their success, then it becomes easy for them to make the necessary moves in regards to service provision.
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Describe IKEA as a home furnishing brandThe Four Engagements of Dimension Used by IKEA
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