Innovation Strategies at Starbucks Body.

Body
The innovative management process in Starbucks is seamless and adapts to the increasing competition in the global market. The management recognizes the need to be efficient, timely and creative to attract more customers and retaining the already existing lot. Therefore, the key management decisions such as the adoption of automatic expresso machines to improve the efficiency and speed of service and also the flavor-locked packaging have been huge in determining the success of the company over the years (Alwaleed et al 2019). The management realized that the increasing number of clients required timely and more efficient way of operations. The two decisions have been significant in management of operations at Starbucks. Also, the innovative management process has adopted the modern use of apps and social media platforms to raise concerns and get customers’ feedback on the products and services offered, giving a room for further improvements on the operations of the company. Starbucks is aware that the current business environment requires innovation to go beyond the traditional and founding aspects including operational efficiency, cost cutting, and quality control (Cusumano et al 2019).
Additionally, there are solutions and innovative management tools that the company uses to advance its operations and reach out to its significant and high number of customers. For example, Starbucks uses Cloud to maintain a competitive edge in the production of coffee to its target market (Elia et al 2020). The company uses a Microsoft Office 365 to communicate to its many users through emails and SQL cloud services. The organization has built its warehouse around the Oracle technology. The cloud provides agility and flexibility, hence enabling the I.T. to respond quicker to business needs promoting innovation strategies. Cloud ensures that the company’s data is backed up and securely protected in a safe environment even in adverse conditions such as power blackout and in other natural disasters (Elia et al 2020). Starbucks ideally identifies with the modern technology and embraces its new findings.
Therefore, Cloud as an innovative tool in management processes of a company has been extremely beneficial to Starbucks by ensuring their data is stored and can be accessed anytime. The Enterprise Resource Planning (ERP) software helps Starbucks also help the organization integrate data from various departments about activities, products and services, stakeholders and other processes among many others (Hsiang and Rayz 2020). This system allows key stakeholders within the organization to view the information stored from different access points which improves the efficiency and effectiveness of the company’s operations.

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