Innovation Strategies at Starbucks
Starbucks company is the largest global coffeehouse company, headquartered in Seattle, Washington, U.S.A. Starbucks company has been hugely successful due to many innovation strategies it has adopted over the years since its inception in 1971. The organization’s recent revenue is estimated to be approximately $25 billion by 2019. There are constant innovation opportunities and challenges experienced in the Starbucks everyday operations (Alwaleed et al 2019). This paper highlights key innovation opportunities and challenges associated with Starbucks. For example, the improvements in response to customer demands through the online social media apps and platforms has been an immense innovation opportunity for the success of Starbucks. Also, Starbucks has a business collaboration with PepsiCo to sell hot-on-demand coffee through machine vendors, as an innovative strategy. However, despite the continued dominance in technological advancements of the company, challenges in the innovative structures such as failing to ask and determine the satisfaction needs of the customers has been a major problem for the organization (Cusumano et al 2019).
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