Module5.pdf

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Module 5: Pricing models, cloud
application support & Architecting

Boaz Ziniman
Principal Developer Advocate
Amazon Web Services

@ziniman

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Module goals

• Fundamentals of pricing

• Getting help with AWS

• Plans

• Technology

• Programs

• The AWS Well-Architected Framework

• Reference architectures

2

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Fundamentals of pricing

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How do you pay for AWS?

4

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Pay as you go

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On premises/colocation AWS

UNDERUTILIZATION

Only pay for what you use

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Save when you reserve:
Savings Plans

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Provide the lowest prices, up to 72% off (same as
Standard RIs) on the selected instance family (e.g. C5 or
M5), in a specific AWS region

Offer the greatest flexibility, up to 66% off (same prices
as Convertible RIs)

FLEXIBLE ACROSS

• Instance family: E.g. move from C5 to M5

• Region: E.g. change from EU (Ireland) to EU (London)

• Operating System (OS): E.g. Windows to Linux

• Tenancy: E.g. switch Dedicated tenancy to Default tenancy

• Compute options: E.g. move from EC2 to Fargate

FLEXIBLE ACROSS

• Size: E.g. move from m5.xl to m5.4xl

• OS: E.g. change from m5.xl Windows to m5.xl Linux

• Tenancy: E.g. modify m5.xl dedicated to m5.xl default
tenancy

Compute
Savings Plans

EC2 Instance Savings
Plans

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Use more, save more

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Automatic volume-based discounts

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Pricing concepts

8

Compute Storage Data transfer

• Charged per hour/second*

• Varies by instance type

*Linux only

• Charged typically per GB • Outbound is aggregated and
charged

• Inbound has no charge (with
some exceptions)

• Charged typically per GB

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Different services are priced differently

9

Amazon EC2

Amazon EBS

Amazon S3

AWS CloudFormation

https://aws.amazon.com/pricing/services/

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Amazon EC2: Five purchase types

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On-Demand Instances

• Charged per hour/second*

• Short-term

• Unpredictable workloads

Dedicated Hosts

• Physical server dedicated to
you

• Applications with specific
compliance requirements

Reserved Instances

• Discount for 1 to 3 year
commitments

• Applications with steady
state usage

Savings Plans

• Discount on EC2 and Fargate
for 1 to 3 year commitments

• Applications with steady
state usage

• Savings similar to RIs but
with added flexibility

Spot Instances

• Spare AWS capacity for up to
90% discount

• Applications with flexible
start and end times

• Urgent computing needs for
large amounts of capacity

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Amazon EBS pricing model

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Volumes Snapshots Data transfer

• Charged by GB
provisioned/month

• Varies by volume type

• Charged by space consumed
in Amazon S3

• Charged for volume copied
across regions

• Inbound data transfer is free

• Outbound data transfer
charges are tiered

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Amazon S3 pricing model

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• Amount of storage used

• Region

• Storage class

• Number and type of requests (GET, PUT, COPY)

• Amount of data transferred out of the region

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AWS services with no additional charge

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Amazon VPC

Elastic Beanstalk

Auto Scaling

AWS CloudFormation

AWS Identity and Access
Management (IAM)

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Cost estimating tools

14

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AWS Free Tier

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Enables you to gain free hands-on experience with
the AWS platform, products, and services.

https://aws.amazon.com/free

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AWS Simple Monthly Calculator

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• Estimate your monthly bill

• Per-service cost breakdown

• Aggregate monthly estimate

• Provides common customer examples

http://calculator.s3.amazonaws.com/index.html

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Demo

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Analyzing with AWS Cost Explorer

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Get started quickly Set custom intervals Filter/group data

Forecast cost and usage Save progress
Access data

programmatically

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What Is Trusted Advisor?

A service providing guidance to help you reduce cost,
increase performance, and improve security

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AWS Support

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Support plan overview

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Support plan Features

Basic

• Customer service
• Support forums
• Service health checks
• Documentation, whitepapers, and best-practice guides

Developer
• Best-practice guidance
• Client-side diagnostic tools
• Building-block architecture support

• Use-case guidance
• IAM for controlling individuals’ access to AWS Support
• Full AWS Trusted Advisor
• An API for interacting with Support Center and Trusted Advisor
• Third-party software support

Enterprise

• Application architecture guidance
• Infrastructure event management
• Technical Account Manager (TAM)
• White-glove case routing
• Management business reviews

https://aws.amazon.com/premiumsupport/compare-plans/

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Tech Support Access and Response

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Support plan Tech support access Response times

Basic • N/A • N/A

Developer
• Local business hours
• Cloud Support Associates
• Email

• General guidance: < 24 business hours • System impaired: < 12 business hours • 24x7 • Cloud Support Engineers • Email, chat, phone • General guidance: < 24 hours • System impaired: < 12 hours • Production system impaired: < 4 hours • Production system down: < 1 hour Enterprise • 24x7 • Sr. Cloud Support Engineers • Email, chat & phone • General guidance: < 24 hours • System impaired: < 12 hours • Production system impaired: < 4 hours • Production system down: < 1 hour • -critical system down: < 15 minutes https://aws.amazon.com/premiumsupport/compare-plans/ © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Support documentation • Knowledge Center (FAQs and common requests) • AWS Documentation • AWS Discussion Forums • AWS Support Center 23 © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. The AWS Well-Architected Framework 24 What is the Well-Architected Framework? • A guide for designing infrastructures that are: ✓Secure ✓High-performing ✓Resilient ✓Efficient • A systematic approach to evaluating and implementing architectures • Established best practices developed through lessons learned by working with customers Five pillars of the framework Operational excellence Security Reliability Performance efficiency Cost optimization © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Demo Example: Improving availability with Elastic Load Balancing Web Server App Server DB Server Web Server App Server DB Server Elastic Load Balancing Availability Zone A Availability Zone B Replicated data AWS Cloud Cost optimization design principles Cost optimization design principles Adopt a consumption model Cost optimization design principles Adopt a consumption model Measure overall efficiency Cost optimization design principles Adopt a consumption model Stop spending money on datacenter operations Measure overall efficiency Cost optimization design principles Adopt a consumption model Stop spending money on datacenter operations Measure overall efficiency Analyze and attribute expenditure Cost optimization design principles Adopt a consumption model Stop spending money on datacenter operations Measure overall efficiency Analyze and attribute expenditure Use managed services to reduce TCO Amazon Relational Database Service (Amazon RDS) Managed services: Relational database options Amazon Athena Amazon Redshift Amazon Aurora Serverless Amazon EC2 © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Key takeaways • AWS offers a pay-as-you-go approach for pricing • Some services have specific pricing factors and some have no additional charge* • AWS Simple Monthly Calculator helps you estimate your monthly bill • Additional support such as Knowledge Center, AWS Documentation, and AWS Discussion Forums • The Well-Architected Framework • Designed to help you build secure, high-performing, resilient, and efficient infrastructure in a cloud-native way • Provides a consistent approach for evaluating architectures and implementing designs • Established five pillars with design principles that scale with your needs over time Thank you! © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Boaz Ziniman Principal Technical Evangelist Amazon Web Services @ziniman