somethingtogooffofwithoutresearch.pdf

Sarah McIntosh

MKT 457

11/15/20

1. What types of track and trace capabilities could help VEN detect temperature problems
and respond before the product is ruined?

One type of track and trace capability that is very useful in detections for VEN, is
satellite. It allows the product to stay visible through tracking and sending notifications to
the user when the shipment, is off-track, stops, or is behind schedule. This notification
allows the ability for corrective actions can be taken. This can help to keep the product
safe and to have an efficient the response time to the shipments.

2. Are autonomous trucks a potential answer to driver shortage problems that plague
VEN’s transportation providers? Why or why not?

I think that autonomous truck could be the answer to the driver shortage problem that
plagues VEN’s transportation providers. They could select carriers could use those types of
trucks the most. Also, the one that would have the knowledge and technology required to
carry the temperature sensitive liquid and powder supplements being sold by VEN.
Autonomous trucks could ensure that there is no delay of shipments due to shortage of
drivers.

3. What value could VEN derive from the analytics capabilities being embedded in a state-
of-the-art TMS?

VEN could gain value from adding embedded analytics to a TMS platforms. It would allow
transportation providers, VEN, and customers to base decisions on up-to-date data being
gathered rather than on human interpretations of incomplete data. It would make choice
more accurate and decrease human error on data-based decisions.

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