Assignment Questions:
1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.).
Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum 250 Words)
2. Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.
a. What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
b. Describe one method that you may use to gather primary research on prospective locations.
c. As per your understanding which kind of research you should make first? Why? (3 Marks: Minimum 350 Words)
Note-
1. Your Examples should be relevant to the local Market of Saudi Arabia.
2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
3. Read Carefully the above general Guidelines before submitting your Assignment.
Requirements: Mentioned in the questions
Assignment- 2
Case Study Analysis Rubrics
Requirements of submission: Case study analysis assignments must follow these formatting guidelines:
Double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations (APA format).
Instructor feedback: Students can see their feedback in the Grade Center.
| Criteria/Achievement Level | Exemplary | Proficient | Needs Improvement | Not Evident | Value |
|
Case Analysis/Case Understanding |
Perfectly analyses the case study and presents the answers in a scientific manner.
Provides a perfect understanding about the Global Marketing Strategies used by McDonald. Student put his scientific views and opinions.
( 4 Marks) |
Analyses and present the answers evidently.
Provides a good Understanding about the global Marketing Strategies. Tried to answer the questions logically to some extent only.
( 3 Marks) |
Analyzes and presents the questions with lesser explanations;
Does not provide the Logical views and opinions in the answers but a few.
(2 Marks) |
Does not provide in-depth analysis for the required case study questions.
Student has difficulty in presenting the views and suggestions
(1.5 Marks) |
4 |
|
Writing Skills/Citations |
Writing is very much clear, appropriate vocabulary is used, spelling and punctuation with minimum errors. References are made properly for each aspect.
(1 Mark) |
Writing is good, minor spelling and language issues. References are made but not effectively.
(0.75 Mark) |
Writing is average, Several spelling and punctuation mistakes. Only few references were made.
(0.5 Mark) |
Writing is very poor, many spelling and language issues. No any reference made.
(0.25 Mark) |
1 |
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